Apeks x Hummel

Today we can finally announce our new partner. We join forces with Hummel, one of the best sportswear companies globally – if not the best! We wish them a warm welcome and are looking forward to wearing fresh clothes from Hummel. We have signed a three-year deal, starting from today.

– We are very excited to welcome Hummel as our clothing partner for the next three years. Essentially this means that we have a long-term agreement for Apeks regarding dressing up the whole team and making designs for our fans. With Hummel, we can put our brand to life and work closely to envision how we want our teams to be presented and showcased to the world. Hummel knows how fast the e-sports scene is growing and will be a hands-on partner, helping Apeks reach its short and long-term goals and professionalizing the team with its history within sportswear, says CEO in Apeks, Denise Anfinnsen.

Anders Mårdalen, Head of Sales and Marketing – AssistCo, is happy to partner with Apeks.

– We are happy to partner up with Apeks. Hopefully, this is the start of a long relationship that adds value to both parties in the years to come. E-sports is developing and progressing rapidly and already has a massive following worldwide. We want to be part of the family. We love the ambition shown by Apeks as an organization and are looking forward to developing this relationship. We want to contribute to strengthening the Apeks brand and identity with great products and performance. We have great expectations and ambitions for the immediate and long-term future together with Apeks

About Hummel

Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots in sports. Hummel is one of the oldest, most dedicated team sports brands in the business, and the iconic chevrons have always worked as a symbol of how they like to do things a little differently – always with a twist and (a whole lot of) character! These values apply to the company’s numerous sponsorships around the world. Hummel is determined to «CHANGE THE WORLD THROUGH SPORT.» The better at managing and developing Hummel as a business, the more resources allocated to creating positive change. For Hummel, sport is more than physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs. Throughout the years, Hummel has supported several projects, teams, sports clubs, and prominent figures focusing on changing the world through sport, always hoping to build bridges and help pave the way for a better tomorrow. Hummel loves all sports and those passionate people who dare to lead the way for a great cause. Ultimately, Hummel is proud to use sport as a way to change the world for the better and to make the world a more tolerant place for all of us to live.