Brand guidelines

Logo

The Apeks logo arrives in 3 different versions, made for different uses. The horizontal logo works well with more extended horizontal surfaces like banners or screens, while the vertical version is more suited for surfaces with limited width. The logomark alone works well when the viewer is already familiar with Apeks or the name is displayed elsewhere, e.g., online avatars or profile pictures.

Typography

Pilat Wide Heavy is an impactful and authoritarian font that works well in headlines or short sentences. The Light version complements it nicely as a variant that is easy to read and well suited for longer texts. Together they create an exciting dynamic and look great, particularly on screens. Apeks’ color palette consists of high-contrast colors that effectively guide the viewer’s attention towards the elements that matter.

Pilat Wide Heavy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9.

Pilat Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9.

Use colors to highlight elements

Apeks color palette consists of high-contrast colors that effectively guide the viewers attention towards the elements that really matter.

Blue

HEX #001932

RGB 0, 25, 50

Orange

HEX #ff6400

RGB 255, 100, 0

Grey

HEX #ebebeb

RGB 235, 235, 235

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